The camera is a fantastic machine. To explore, explain, and expose how our unchecked obsession with image has grown, filmmakers Axel Danielson and Maximilien Van Aertryck turn their cameras directly on society itself and take a look at how this obsession has begun to change our very own behaviour. From the Camera Obscura and the Lumiere brothers all the way to YouTube and the world of social media, the film chronicles how we went from capturing an initial image of a backyard to a multi-billion-pound content industry in just two-hundred years. With exclusive use of both archival and found footage, this outstanding new film uses the very medium it examines in an exhilarating, hilarious and thought-provoking way.
